Tuesday, January 19, 2021

Digital marketing | Types of Digital marketing | Digital marketing course

Digital marketing is the component of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

Digital marketing | Types of Digital marketing

Digital marketing | Types of Digital marketing

Types of Digital Marketing

  • Website Marketing
  • Search Engine Optimization
  • Pay-Per-Click Advertising
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Inbound Marketing
  • Mobile Marketing
  • Video Marketing

Digital Marketing Assets

Almost anything can be a digital marketing asset. Digital marketing is the component of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. These are just some examples:

  • Your website
  • Branded assets (logos, icons, acronyms, etc)
  • Video content (video ads, product demos, etc)
  • Images (infographics, product shots, company photos, etc)
  • Written content (blog posts, eBooks, product descriptions, testimonials, etc)
  • Online products or tools (SaaS, calculators, interactive content, etc)
  • Reviews
  • Social media pages

As you can probably imagine, this list is only skin deep. Most digital marketing assets will fall into one of these categories, but smart marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

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